IT’S A MESSENGER BAG.
Thursday, April 29th, 2010
Who doesn’t love Friday? It is typically my favorite day of the week. Everyone at work is cheerful, you might have a date for lunch, you talk about your plans for the weekend… Wouldn’t it be nice to have Friday every day? OR EVEN, carry it on your back? Welcome to my world. I own a Freitag. That’s Swiss for Friday and is also the name of a European bag and accessory manufacturer.

Europeans like their messenger bags. I think any city-dweller does, though. Everyone (not just purse-bearing women) needs someway of holding and carrying their belongings when there is not a personal vehicle in which to stuff. Not too long after I started living in Germany for my semester away, I decided to go on a quest looking for the perfect messenger bag for me. Actually I knew I wanted/ needed one before I left the states. I knew that I would be without a place to put things for hours upon end but would still need access to my laptop or camera or books or writing utensils, etc. It was a must. I searched all over the internet, the shopping centers, the luggage stores. There didn’t seem to be something that would fit all my criteria. The bag needed to be durable. It would have to withstand the rain, the wear and tear of it being on the ground and the strain of being stuffed to the max with heavy items. It had to be functional but not to the extent of a Swiss Army Knife. I grew up with simple backpacks for grade school. One Jansport I owned had just two pockets. There was no worrying about where things were kept. It had only two options: one big compartment and a proportionally smaller but equally useful one. My third requirement was that the bag had to be spectacularly beautiful. There are so many options for bags out there that there is no excuse not to be able to pick the color and style and feel of this long-term accessory. For a city-dweller, it represents the same thing a car does to a suburbanite. It is your home away from home and everyone can see it. Not to say that I want to impress anyone. I do not. It is just something with which comes many options and why not choose the best you can? One that will last long and not be a trendy impulse-buy.

So with that said, I began to fancy the Freitag brand. I cannot remember how I came across this carrier but once I visited their online store and experienced the passion they bestowed upon each of their unique creations, I couldn’t help but start to grow attracted to them. Seriously, take a look at their website. They have a wealth of information about how they got their beginnings, images and descriptions about their philosophy and process and a not-to-shabby interface.

What makes Freitag bags so special is how they are constructed. You’ll note from the images that the materials used are very specific to how they are used. It is a very simple and minimalist design. Recycled (and thoroughly cleaned) shipping truck tarps (they have them in Europe) are what make up the body of the bags. Each bag template is hand cut by their designers with every face of the bag, inside and out, carefully considered. You can imagine the endless possibilities of color and shape that everyday company logos and advertising can offer. Second, the edges of the canvas are concealed by bike tubes. If you’ve ever changed out the tire on your bike you are familiar with the smooth black rubber inner-tube beneath the treads. Finally, old car-seat belts are used for the carrying and support straps, smartly sewed to the canvas and paired with heavy-duty clamps and clips. Viola. Every bag is different from the rest.

They now produce over 40 different bag types, ranging from wallets to briefcases, laptop bags to duffel bags. Brothers and designers Markus and Daniel Freitag have really done well to turn their need of a perfect bag into a profitable business. And as a bonus, since they were trained as graphic designers, the Freitag brand features really superb info-graphics and a recognizable style.
I was sold. And to seal the deal, when we were touring Amsterdam, our urban district walking tour guide sported a nice blue Frietag. It was the first time I had seen one of their bags in person and I made sure to ask our guide all about it. She loved it. I knew I would too. That night while in the shopping district, we stumbled (read: scoured and finally fell) upon a luggage shop that featured the prodigal bags. While the only had 1o or 15 pieces for sale, the one I chose is still a winner in my book. I had my heart set on a completely grey canvas bag. But the color red on this one was so vivid and luring. I could not pass it up. And besides, the shape on the front is clearly a portion of the letter “S”. DONE.
I have since enjoyed my Freitag for a little over two years now. It has more than served its purpose, carrying well over its share of items and staying resilient to anything thrown its way. It also creates a nice conversation piece.

Inside I most usually am able to stuff my mac (in it’s own padded case), the charger, an external hard drive, a book, a moleskine and magazines in the big pocket and many a writing stick in the front pocket. It also does well to hold my camera or a lunch or just about anything imaginable. While I have not used this feature much, it also has the capability for the inner liner to draw out and, with the extra velcro, nearly double its carrying capacity.
I was in a bit of a hurry when I bought it and never had the chance to peek at what seemed to be a very cool user manual and owner’s guide. Only yesterday did I finally take it out and examine its contents. It was like I was reunited again in the joy of ownership. The Freitag team really put in the time and effort to make each of their products worthwhile from front to back.











I will admit. I may be a little obsessive. It is in part because my Freitag is practically perfect in every way. But maybe more so because I spent a good two hours last night rummaging through a very large bag filled with ticket stubs, receipts, flyers, notes, brochures, bar tabs and other treasured memorabilia that I kept from my time in Europe. I am trying to think of a way to display or archive it all. There is about 5lbs of it. Any ideas?
Until then, I will take this one piece with me daily, enjoying my most valued material possession from the 2008 Spring semester:

Special thanks to the neutral background of a certain IKEA Kramfors sofa.




















